By reading this koob, you will learn how to develop your personal brand by taking advantage of the features social media has to offer.
You will also learn that:
- anyone can create their own personality-built brand, regardless of their venture;
- becoming an influential personality on any form of social media requires a lot of time and diligence;
- all social media platforms may be useful and should be invested in; and
- to ensure long-term success, the quality of your published content is more important than its marketing.
In the last ten years, social media has become a major marketing tool used by both entrepreneurs and artists. Social media gave birth to new professions, such as YouTubers and influencers. However, success calls for more than just posting on a platform. You must know how to apply these new tools towards a specific and organized goal. Ten years after his trailblazing best-seller Crush It!, Gary Vaynerchuk shares fresh and contemporary suggestions to help you develop your e-reputation.