Crushing It!

By reading this koob, you will learn how to develop your personal brand by taking advantage of the features social media has to offer.

You will also learn that:

- anyone can create their own personality-built brand, regardless of their venture;

- becoming an influential personality on any form of social media requires a lot of time and diligence;

- all social media platforms may be useful and should be invested in; and

- to ensure long-term success, the quality of your published content is more important than its marketing.

In the last ten years, social media has become a major marketing tool used by both entrepreneurs and artists. Social media gave birth to new professions, such as YouTubers and influencers. However, success calls for more than just posting on a platform. You must know how to apply these new tools towards a specific and organized goal. Ten years after his trailblazing best-seller Crush It!, Gary Vaynerchuk shares fresh and contemporary suggestions to help you develop your e-reputation.