Driving Digital Strategy

By reading this koob, you will learn how to better lead your company's digital transformation.

You will also learn:

• How to transform your business model

• The importance of establishing a digital platform and a dedicated ecosystem

• How to effectively use new technologies in your business

• Effective marketing methods to acquire and retain customers

• How to deal with organizational challenges.

Today, digital technologies are changing customer behaviors, bringing in new competitors, and challenging the way a business is conducted. In the face of these threats, it's easy to become overwhelmed or reluctant to fundamentally rethink your own operations. Yet, digital transformation leaves you no choice: if you don't lead it successfully, you’ll fall behind. To succeed, you must understand and take advantage of the opportunities offered by this new order. How can you reimagine your business to make it more attractive, more efficient, and more flexible?

Koob author Mauro Morgana's opinion:

"This book presents (in an orderly way) the different areas of improvement that a company needs to focus on in order to succeed in its digital transformation. I particularly appreciated the presence of many concrete examples in each area. The author often goes further than what is given in other books on the subject. I recommend this book to any entrepreneur who wants to find new ways to apply digital tools to their own business. It will also appeal to anyone who wants to better understand the new issues and challenges of doing business in the age of the digital revolution."