Customer Centricity

By reading this koob, you'll discover that a customer-centric strategy is essential to your business’ success.

You will also discover:

• That product-centric companies are a legacy of Fordism

• The strengths of customer-centric companies

• That having good customer service is not the same as being customer-centric

• How to play on the diveresness of your buyers to make your company grow

• Why you need to invest in your customers' loyalty.

Centering your business around your products is risky. If your products go out of fashion or if your customers find cheaper options elsewhere, your sales could drop – permanently. In reality, what matters most is to cultivate a special and individualized relationship with your buyers. You need to know what they want in order to provide them with the right products and the best services. By doing so, customers will build a strong bond with your company. By developing a customer-oriented strategy, your business can thrive. Are you ready to learn how to make your business customer-centric?

A note from this koob’s author Pauline Kraus:

"I found this book interesting because it puts into perspective the evolution of business models (product-centric and customer-centric) from Fordism to the present day by taking into account societal changes. The examples, mostly taken from the in-store sales model, are quite enlightening and show the challenges of a shift to a customer-centric model. I particularly appreciated the passage that shows what local businesses have to learn from large companies that tend to anonymize the customer. I recommend that all entrepreneurs who want to know how to make the transition from product-centricity to customer-centricity read this book."