The Technology Fallacy

By reading this koob, you will learn how to successfully drive your company's digital transformation.

You will also learn:

• that digital transformation is not just about technology

• that the biggest obstacles to digital transformation come from inside the company itself

• how to initiate and pursue a coherent digital strategy

• how to develop your own digital culture

• how to attract, manage and retain your company’s top talent

Digital transformation is often viewed as a strictly technological endeavor. However, this is a common misunderstanding of what the purpose of technology is as well as of the ways to make your company’s transformation a success. Indeed, organizational not technological challenges are at the root of the problem. In other words, digital transformation is first and foremost a human problem, and it must be addressed as such if it’s going to be implemented effectively. Your company must show enough determination and imagination to reinvent itself without sacrificing its core identity. This means asking yourself the right questions. Are you ready to do that?

Koob author Mauro Morgana's opinion:

"This book has the merit of dispelling the illusion that technology contains all the answers to make digital transformation a success - whereas in fact, technology is and will always be just a tool. It’s the cultural mindset of the people involved that is decisive for properly adapting to the future. I particularly liked the emphasis on continuous learning and the participation of all members as prerequisites to building a common digital culture.
The book’s content will likely interest leaders and managers as well as their employees. In it, they will discover ways to help their company move forward and to better value their company’s talents in the professional world of tomorrow."