Nudge

By reading this koob, you will discover how to help people to make right decisions without restrictions, constraints, or pressure.

You will also discover:

• That mistakes and bad decisions are common

• That a nudge is a way to direct someone to change without rushing them

• The basic rules to adapt nudging to each situation

• That well-placed nudges are better than established rules

• The benefits of nudges for society and for your wallet

Every day, you’re faced with decisions or choices. However, often you don’t have the time to give them your full attention which can lead to mistakes. A gentle incentive, or nudge, towards the right choice, can help you avoid banging your head against a wall in frustration. This is why paternalistic libertarians advocate nudging. Are you ready to discover its benefits?