Koob de

Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech

de Geoffrey Cain par Monica Hom

publié le 20/08/2021

By listening to this koob, you will discover how company culture impacts the overall success of

an organization.

You will also discover:

  • ● Different types of management styles directly affect how companies operate

  • ● Companies that promote teamwork and collaboration foster creativity and growth

  • ● The design of a product is just as important as its functionality

  • ● Investing in marketing is necessary to drive sales and to reach wider markets

  • ● A modern approach to corporate culture can greatly benefit a company

    Behind the face of any tech giant, there are multitudes of working elements that require constant development and adaptation to succeed in modern society. In Samsung Rising, Geoffrey Cain reflects on the influence that company politics had on a business empire as it was fighting to maintain relevance. Samsung’s story illustrates the struggles of power, nationalism, and competition that the company overcame to achieve its position as a leading technological empire. How does a company rooted in cultural traditions break its mold to succeed in a constantly modernizing society? 

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