By reading this koob, you will learn how to turn any business proposition into an engaging story that will win the hearts, minds, and wallets of your audience.
You will also learn:
The business value of telling stories
What a good story is—and what it isn’t
The crucial components to a successful narrative
Why incorporating emotion is a must in any business pitch
How the world’s most successful businesses have used stories to their advantage
How to tell your own story and prepare for your audience
Peter Guber has mastered the craft of “emotional transportation,” where he uses purposeful stories to “connect, persuade, and triumph” in business. Throughout his career he has noticed a few crucial elements that make a story a success when persuading different groups of diverse stakeholders to believe in your presentation. While providing them with impressive numbers is powerful, telling compelling stories is a significant competitive advantage. No matter whether you’re buying or selling products, or trying to land your dream job, giving your audience an emotional connection is key. Are you ready to learn how to masterfully tell stories that will be heard, remembered, and possibly change your life?