By reading this koob, you will discover how digital transformation, piracy, and new forms of distribution are upending the entertainment industry.
You will also discover:
How multiple simultaneous market shifts are a genuine threat to incumbent companies
Why the balance of power has shifted from producers to digital retailers in the entertainment space
The contradiction that lies at the core of all information products
Why the game is not lost for traditional publishing houses if they figure out how to get back in touch with their customers
The rise of digital technology has radically transformed content-driven entertainment media, impacting both market power dynamics and distribution control. Drawing on ten years of research, industry analysts Michael D. Smith and Rahul Telang reflect on the history of entertainment and examine the rule-breakers who are now poised to control the industry.