By reading this koob, you will discover how Pixar was transformed from a company on the brink of insolvency to one of the greatest surprise success stories in studio film history.
You will also discover how:
To guide an atypical company through its IPO
To generate profit while encouraging innovation and protecting artistic integrity
To adopt a managerial style that elevates and inspires creative workers
To “drop the financial crutch” in order to unearth growth opportunities in unexpected areas
To negotiate complex deals more effectively
To build a global brand from scratch
After ten years of burning through over fifty million in investor capital, Pixar became a great success story, seamlessly integrating popular entertainment and pioneering technology. Through audacity and strategy, Lawrence Levy and Steve Jobs rejuvenated Pixar in only two years—resulting in a historic achievement for Levy and a spectacular career comeback for Jobs. Their work illustrates business principles that you can apply to reinvent a company that has lost its way.