Koob de

Shoe Dog: A Memoir by the Creator of Nike

de Phil Knight par Rebecca Blanchard

publié le 30/10/2019

By reading this koob, you’ll discover how Phil Knight went from selling shoes out of the trunk of his car to founding Nike, one of the most recognizable brands in the world.

You will also learn:

  • How non-conformity became one of Nike’s founding principles

  • How to find inspiration in the everyday

  • How to grow a business from the ground up

  • Why crazy ideas aren’t so crazy at all

  • How Nike founders dealt with countless obstacles, but ultimately crushed the competition

For decades, Nike creator Phil Knight has been an enigma. Shoe Dog provides a fascinating behind-the-scenes look into the life of one of the world’s most successful business executives while providing important insights about creating a global brand. After graduating with an MBA from Stanford in 1962, Knight decided to follow an unconventional life path. He backpacked around the world and rejected the constraints of corporate life. Instead, he chose to focus on building something bold and new. He was motivated to create a company that he could truly call his own, founding Blue Ribbon Sports in 1964 and laying the foundation for Nike. More than a mere memoir, this book is a guide to creating the ultimate start-up. It reveals how Knight went from importing low-cost, high-quality Japanese running shoes to becoming CEO of a billion-dollar company, all while facing innumerable setbacks and cutthroat competition.

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