Super Pumped: The Battle for Uber

By reading this koob, you will discover the history of Uber, a taxi service startup that sprouted in Silicon Valley and went on to take over the tech world.

You will also learn:

• The importance of branding

• About venture capital investments

• Why treating employees well matters

• How Uber’s underhanded tactics weren’t enough to overcome opposition, lawsuits, and bad publicity

In Super Pumped: The Battle for Uber, author and New York Times journalist Mike Isaac documents the turbulent journey of Uber from small-scale startup to multi-billion-dollar tech giant. Uber grew in the era that followed the dot-com crash in which a number of San Francisco–based startups faced liquidation. The concept sought to challenge the bureaucracy of the taxi industry, which was often expensive and governed by strict laws. Navigating through complicated legal waters, the company’s story bears many twists and turns, from security breaches and privacy violations to obscene deals and market dominance.