By reading this koob, you will understand the economic, social, and political nature of the revolution caused by the emergence of Internet platforms.
You will also learn:
How, in structure and function, platforms disrupt traditional economic models;
The genesis of platforms and how they are managed;
How society reacts to the shortcomings associated with this revolution;
What developments to expect in the near future.
In March 2000, the Internet bubble burst and thousands of companies vanished, seemingly taking with them this "new economy." Yet, just a few years later, Google, Amazon, Uber, Airbnb, and eBay became the global giants we know today. Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary, authors of "The Platform Revolution," all hailing from MIT, review these successes and provide an insightful guide for creating and managing such platforms.