By reading this koob, you will discover how social media works and how to use it efficiently to enhance your business performance.
You will also learn:
How to create a simple and effective social marketing plan for your business;
The nuances of each different social platform and how best to exploit them;
How to optimize your website for search engines;
How to own, understand, and respond to your business reviews;
Techniques for becoming closer to your customers and understand what they want.
Whereas customers have to proactively seek you out on a search engine, on social media you have the option of being discovered.
All social platforms now have sophisticated methods of targeting users, so you have a high chance of reaching an engaged audience. Using social media is not the same as marketing on social media, and traditional marketing methods won’t work. You need to take the time to learn how to correctly navigate the platforms, which is what you’ll do here.
Are you ready to use social media to attract new customers and make new sales?