Pure, White and Deadly

By reading this koob, you will discover how sugar is putting your health at risk and how you can break the habit.

You will also learn:

• That not all sugar is equal;

• That advertisers and scientists don’t speak the same language;

• Why we became addicted to sweetness;

• Who benefits from our sugar habit; and

• How the sugar industry is keeping us hooked by silencing scientists.

In this ground-breaking study, first published in 1972 and updated with new discoveries in 1986, John Yudkin exposes sugar for what it is: “Pure, White and Deadly.” He explains how and why it’s become so embedded in our diet, challenging much of the received wisdom of his time. Yudkin’s research was controversial, often dismissed, and his book fell out of print. Nevertheless, much of his research has since been proven right. Scientific knowledge is constantly evolving as new discoveries are made, but Yudkin’s 1972 exposé of sugar (and the industry behind it) was light years ahead of its time.