What Customers Crave

By reading this koob, you will learn how to make your customers feel satisfied, and how to ensure they will keep coming back to you for years to come!

You will also learn:

• To discern what your customers love and hate;

• The typological categories your different customers fall into;

• How to turn your customer service into a customer experience;

• The keys to creating different, exceptional experiences for each of your customer types;

• The secret to being successful at each of the five “touchpoints” of customer service;

• How to use technology to your advantage; and

• How to collaborate with your customers and your staff.

You have heard the adage, “the customer is always right,” but do you really know how to put this principle into practice? In What Customers Crave, Nicholas J. Webb claims that over the years, entrepreneurs have lost sight of what works to keep their customers happy. Webb wants you to bring your customers back to where they belong: at the center of attention in your business. He created a system of what he calls “touchpoints,” to make sure your customers are content every step of the way. Do you know what your customers crave, and more importantly how to fulfill their craving?