By reading this koob, you will discover how to unleash creativity in your business.
You will also discover that:
-Seasoned colleagues are like old couples;
-Our preconceptions are our prisons;
-Unpredictability is the difference between art and craft;
-Sometimes the single-minded pursuit of quality goes beyond reason; and
-The key to continuous learning is through harnessing your inner child’s curiosity.
-The creative process involved in making an animated film can benefit from an additional stage.
Ed Catmull is co-founder and president of Pixar Animation Studios, and the creative force behind such films as Toy Story and Finding Nemo. Catmull is also responsible for creating a unique business culture based on continuous creativity, with the aim of unleashing creative potential.. He shares the ideas that have helped Pixar set the industry benchmark, and that have led to wild success to the tune of 27 Oscars and billions of dollars in revenue while he has been at the helm.