How I Built This

By reading this koob, you will learn how some of the world’s most successful entrepreneurs launched their businesses—and how you can do the same.

You will also learn:

• Everyone has the potential to be an entrepreneur—you just need the right mindset

• If you’re smart about risk, most mistakes can be undone

• All good ideas need time to become great

• Fulfillment is worth more than dollars and cents, and

• Passion alone won’t make a business fly, but it might just keep you going through the bad times.

Guy Raz knows a thing or two about business. The journalist and former war reporter is now a successful podcaster, drawing in 19 million listeners per month across five shows. How I Built This, featuring interviews with entrepreneurs, is one of his biggest hits. Whether you’re a fan of Guy’s podcast or a budding entrepreneur looking for tips, this book is a must-read. Featuring interviews with over 200 business founders—from fashionistas to chefs to app creators to professional athletes—How I Built This is an inspirational guide to living life well, finding fulfillment, and daring to succeed.