By reading this koob, you will discover the challenges presented by innovation and the strategies that firms need to overcome them.

You will also discover that:

- disruptive innovations rewrite the rules of the market;

- the key principles of business management do not apply in all contexts;

- established firms face a series of problems that prevent them from developing disruptive technologies; and

- to overcome these challenges, businesses must adapt to a new framework.

It is remarkable how strong, high-performing companies, with a proven capacity for innovation, fail in the face of technologies that revolutionize the market. Rather than a lack of competence on their part, it is, in fact, their scrupulous respect for the rules of management that prevents them from adapting quickly enough. This paradox necessitates a new approach that takes into account the specific characteristics of certain innovations.