By reading this koob, you will learn the importance of building solid relationships in order to achieve your goals.

You will also learn that:

• Forming meaningful connections is essential;

• Generosity and vulnerability are fundamental to success;

• Helping others is helping yourself;

• It’s important to Identify your mission and to stick with it;

• Constructing and presenting yourself as a brand is the key to success; and

• You can navigate conferences like an expert.

The business and corporate world is changing. More and more people are discovering that you can’t get to the top by going it alone. The lone businessman is a thing of the past, and it’s time to embrace that. Keith Ferrazzi shares his own experiences, challenges, and successes, explaining how to build meaningful and solid connections in the business world. Can the right connections and relationships mean everything?