By reading this koob, you will discover how the battle over the Brexit referendum played out behind the scenes in British politics.
You will also learn about:
The factors that led to a referendum vote.
The makeup and strategies of the two campaigns.
The arguments that worked, and the arguments that failed to convince.
How a Leave victory was possible...
...and why it was so unexpected.
The political upheaval on the UK's two main parties in the aftermath.
Against all expectations and conventional wisdom, various dynamics worked toward a majority of British voters answering "Leave" to the question: "Should the United Kingdom remain a member of the European Union or leave the European Union?" on July 23, 2016, the day of the Brexit referendum.