Targeted

By reading this koob, you will discover how a young woman’s dream job turned into a nightmare, and what the experience taught her about Big Data, democracy—and herself.

You will also learn:

• How online giants make a fortune from your personal information;

• How elections are bought and sold around the world;

• How lawmakers are struggling to keep up with modern technology;

• How good people can be manipulated into doing immoral things; and

• How to protect your privacy in an age where data is more valuable than oil.

In 2018, data analytics firm Cambridge Analytica was brought into the spotlight for the worst possible reasons. Its role in using Big Data to influence both the Trump campaign and the UK Brexit referendum was revealed to the world in a series of shocking newspaper articles, the work of dedicated investigative reporters and whistleblowing company insiders.

Now one of these whistleblowers, Brittany Kaiser, has come forward with her own account of her time at Cambridge Analytica. Using a mixture of personal anecdotes and practical advice, Kaiser describes the practices she witnessed, the lessons she learnt, and her hopes and fears for our digital future.

So, what did Cambridge Analytica do wrong? How can we protect our data? Can democracy survive in the age of social media?