By reading this koob, you will discover how capitalist forces have nurtured addictions around the world.
You will also learn about:
The brain’s impact on behavior
The evolution of vices throughout history
Limbic capitalism and marketing strategies
How the digital era has brought about a new addiction
In its simplest sense, human behavior is driven by pleasure-seeking impulses. A sip of beer, a cigarette drag, a slot machine jackpot... Each hit of pleasure leaves us wanting more. Nowadays, our vices have never been so accessible. Surrounded by advertisements and 24/7 establishments, we live in an age where our desires can be satisfied whenever we want. Famed historian David T. Courtwright traces the history of dependency in society and explores how capitalism has contributed to the evolution of addictive behaviors. Through analysis of both biological and social factors, Courtwright examines why people find themselves at the mercy of their vices, and how sales teams are reaping the profits.