Inspired: How to Create Tech Products Customers Love

By reading this koob, you will learn how to get in the mindset of today’s top tech product companies and how to take your business to the next level of success.

You will also learn that:

-There is no single formula or profile of a successful product manager;

-Discovery and delivery techniques work in tandem;

-Your job is to create customers, not implement features;

-The final product seldom matches the original idea; and

-Innovation is the most surefire way to keep your business going.

From early startup stages to large redesign campaigns, every tech product company needs to follow an effective business plan if it wants to see long-term growth. Marty Cagan lays out a thorough and conclusive outline for any product manager looking to give his or her organization and infrastructure a boost.

Balanced on the axes of innovation, execution, autonomy, and collaboration, Inspired: How to Create Tech Products Customers Love offers advice and guidance relevant to juniors and veterans of the trade alike. Anticipate a certain amount of failure—use it as leverage to qualitatively analyze data and as motivation to keep inventing. Do you want to build winning products?